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Part I: Introduction to Native Advertising
What is Native Advertising? Now that is a tricky question! Despite its’ increasing popularity and use over the past few years, native advertising remains one of the most ambiguous and controversial...
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With the first part of the long anticipated Native advertising guidelines recently released by IAB, digital marketing focus has shifted once more to Native Advertising. What adds to the excitement is...
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Digital Media and the Journey of Insidious Intent
In honour of World Poetry Day, March 21 2015… There are times I more acutely see the generation gap wrenching open before me like a canyon on the landscape of digital marketing. I’m on one side yelling...
View ArticleUK Mobile Digital Ad Spend figures for 2014
As the latest UK Digital Ad Spend figures are published for 2014 (courtesy of the IAB / PWC), it comes as no surprise to see that the mobile advertising space continued to grow at an alarming rate –...
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In Marketing Automation We (Don’t) Trust
Have you noticed the fingertip speed and agility of a teenager texting or swiping through apps? The dexterity is mesmerising, like watching a spider spin a web. This is but one example (fashioning...
View ArticleThis Week In Organic
This Week In Organic is a new online Google hangout show, produced by David Bain (he works as Head of Growth at Analytics SEO). The show looks at the latest trends and discussion points in the past...
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PPC in 2015: The Good, The Bad and The Ugly
It was a year of big changes in the world of digital paid media, some good, some bad, and some downright ugly.With a fresh year spread out before us it’s always worth reflecting back on those changes...
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Colleen McCaskell to Speak at SMX London
Digital marketers all across the UK are gearing up for SMX London on 18-19 May 2016.Sponsored by big names including Bing, Google, and Moz, the event will see some of the best digital marketers in the...
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How to create Gmail Ads to win low-CPA conversions
After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London yesterday about how to successfully implement Gmail Ads.Speaking alongside the...
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The Advertiser’s Guide to Instagram Ads
Instagram ads are the new frontier, and marketers are the pioneers.Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the...
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